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Before the launch,16560 (4), co-founders Josh Grossman and Gina Maschek researched how to differentiate their flower company from a sea of online competitors. Says Josh, Basically, we visited the websites of our major competitors acting as regular customers to see what we liked and did not like about their sites. The two created a long list of areas to improve on, including: offering fewer products and price points, offering more flower varieties such as lisianthus and cymbidium orchids, and creating a more elegant, minimalist interface. Gina comments,cheap flower girl dresses online, If you look at one of our competitors sites for example, a search for roses will lead to 259 results displayed over 44 pages. Too much choice leads to a cluttered looking website and customer confusion. We purposely limited our entire product line to about 30 bouquets so customers can make a decision a lot quicker. The website also allows users to search by flower color,cheap short wedding dresses online, earn rewards points for free flowers, get reminder emails (so you never miss another anniversary!), and specifies exactly how many stems are in each bouquet. |
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