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Post by WENDY2;2727931 今天大家都收到JTI的信,因为是法语的,群里有朋友贴了英文的,我将它转贴过来。 November 1st, 2010 Dear Valued Business Partner, Imperial Tobacco Company (ITCO) has recently offered select retailers the new Expansion program which sets maximum price ceilings on ITCO's brands。 It is intended to improve ITCO's bottom Sine, at the expense of your profits。 We believe that ITCO is abusing its dominant position in the marketplace and attempting to reduce competition。 Your profitability derived from the sale of tobacco products is critical to the success of your business。 Therefore, the ability to set your own margins is your right。 By participating in ITCO's program, your profits will be lowered on its brands in order to increase ITCO's market share in all segments。 ITCO is asking you to reduce your margin on its premium brands, alleging that it will increase traffic into your store。 However, you will lose traffic because you cannot be competitive in the value and super value segment based on the Expansion program's clause of lowest price for one of ITCO's products。 You will lose those adult consumers seeking the lowest priced cigarettes unless you drastically reduce your own profit margin in what is the fastest growing segment。 On top of the reduced margin you will take on premium, and losing competitiveness in the super value market, you may put in jeopardy contracts you already have with Canadian-based manufacturers。 At the end of the day, ask yourself whether you will truly benefit from this program。 You kmow what is best for your business。 We have enjoyed a strong relationship with you for many years, built on trust and mutual respect。 We know that by continuing to work together, we will continue to grow both of our businesses。 Our legal counsel has been engaged to take all appropriate steps。 We believe the Expansion program raises serious legal issues under the Federal Competition Act by lessening competition in the market。 This program will: o Eliminate effective price competition; o Unfairly discriminate between retailers; o Force retailers to increase the price of competitors' products; o Prevent entry of new brands; o Indirectly attempt to control the in-store signage; and, o Reduce the ability of consumers to make choices。 We also believe that by participating in the Expansion program it may be impossible for you to comply both with the conditions of such programs and with your current legal obligations towards JTI-Macdonald pursuant to our contracts, including your obligations with respect to pricing and signage。 We believe that ITCO is trying to induce you to breach your legal obligations towards us and interfere illegally with our economic interest。 You may have some questions and concerns about the validity of this program; you are not alone。 Please do not hesitate to get in touch with us to discuss further。 Sincerely, JTI-MACDONALD CORP
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